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Showing posts with the label Tech in Business

Software Development in Business Marketing

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How Software Development Can Boost Your Marketing Team's Efforts There’s no doubt that it’s a new era for digital marketing. The irruption of new technologies in the form of automation, artificial intelligence (AI)-powered tools and big data analytics has changed the marketing landscape. Understanding Modern Marketing Trends Knowing what modern marketing trends can bring to the table will help you determine whether they’ll work for your company. I think all of these will somewhat impact your brand in the near future, so it’s good to learn about them now to see what you can expect. • Artificial intelligence (AI):  AI is all over the place now and for a reason. With its aid, you can analyze consumer behavior and identify patterns through the use of data coming from social media and your website. Working with AI software also allows you and your marketing team to make more informed decisions when it comes to defining the best channels for your communications, yo...

Innovation in business is so crucial for growth

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15 Everyday Business Functions In Need Of Innovation    Despite the rapid pace of technology development in business, some areas have demonstrated a lack of innovation. Everyday business functions are the main culprits of being averse to innovation, but not through any fault of their own. These core functions are so critical to a business's functioning that change in them requires taking a costly chance that some companies prefer to avoid. However, waiting too long to allow new developments may have a more negative impact on a business, so many core functions are expected to catch up in terms of innovation, sooner rather than later. Below, 15 members formidable tech experts look into some of the core functions of businesses that are expected to get a tech makeover within the very near future. 1. Customer Support One business function ripe for innovation is customer support. From replacing traditional infrastructures with cloud-based solutions, to the impl...