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How Software Development Can Boost Your Marketing Team's Efforts There’s no doubt that it’s a new era for digital marketing. The irruption of new technologies in the form of automation, artificial intelligence (AI)-powered tools and big data analytics has changed the marketing landscape. Understanding Modern Marketing Trends Knowing what modern marketing trends can bring to the table will help you determine whether they’ll work for your company. I think all of these will somewhat impact your brand in the near future, so it’s good to learn about them now to see what you can expect. • Artificial intelligence (AI):  AI is all over the place now and for a reason. With its aid, you can analyze consumer behavior and identify patterns through the use of data coming from social media and your website. Working with AI software also allows you and your marketing team to make more informed decisions when it comes to defining the best channels for your communications, yo...

12 Common Software Development Obstacles And How To Tackle Them Developing and launching new software can be complicated. Within each step of the development and approval process, there are a lot of variables. While things can go right, there’s even more that can go wrong—and with missteps comes the possibility of having to go back to square one. As frustrating as these obstacles are, there are ways to overcome them without severely hindering your progress. Below,  Forbes Technology Council members share some of the most common issues that arise during a software development project and how teams can solve them. 1. Integration Issues It can be challenging to integrate what you are making with tools your audience may already be using. You need to find ways to make your product compatible using application program interfaces (APIs) or partnering with these other tech brands on ways to work together. -  Chalmers Brown ,  Due 2. Communication Breakdowns Softw...