Software Development in Business Marketing
How Software Development Can Boost Your Marketing Team's Efforts There’s no doubt that it’s a new era for digital marketing. The irruption of new technologies in the form of automation, artificial intelligence (AI)-powered tools and big data analytics has changed the marketing landscape. Understanding Modern Marketing Trends Knowing what modern marketing trends can bring to the table will help you determine whether they’ll work for your company. I think all of these will somewhat impact your brand in the near future, so it’s good to learn about them now to see what you can expect. • Artificial intelligence (AI): AI is all over the place now and for a reason. With its aid, you can analyze consumer behavior and identify patterns through the use of data coming from social media and your website. Working with AI software also allows you and your marketing team to make more informed decisions when it comes to defining the best channels for your communications, yo