Why more tech companies are launching ‘lite’ apps
With 6.47 billion people living in developing economies, there’s a lot of potential for technology firms to tap on — but they need to take a different approach because of technological limitations, according to analysts. Users in the developing world typically use basic mobile phones, instead of larger or more advanced devices. A typical “lite” app takes up less space on devices, has fewer features and uses less mobile data, while still trying to provide a similar user experience. The Facebook app is displayed on the screen of an iPhone. Fabian Sommer | picture alliance | Getty Images Facebook , YouTube, TikTok, Twitter and even LinkedIn have pushed out “lite” versions — smaller and simpler iterations of their platforms — and that has everything to do with emerging markets, analysts say. Last month, Spotify Lite officially launched in 36 markets, while Tinder has announced plans to launch its own “lite” app. With around 6.5 billi...