Profitability of building Custom Software
Should you develop custom software for your business? Marc Andreessen is right. Software is eating the world. Will you use custom software to create new revenue streams or reduce operational costs? Should you build or should you buy? Should you hire an in-house team to develop your software product or should you outsource? When existing SaaS products don’t solve your company’s exact problems, it often makes sense to build custom software to compete in today’s data driven world. Open source programming languages and cloud infrastructure even the playing field for startups and SMBs by significantly reducing the capital required to build, operate and maintain custom software products. Many companies look to use or modify existing SaaS applications to streamline business processes. While this is a good approach to start, your needs may change as your business grows and you may need to write custom software or modules that work with the SaaS software you’ve procured. When you buil